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Relationship and Results Oriented Healthcare
Improves Nurse Recruitment and Retention

Hansten Healthcare Promotes Financial Health of Hospitals and Helps Reduce Staff Turnover While Maintaining Quality Care

December 10, 2008 – Port Ludlow, WA – Hansten Healthcare PLLC, a healthcare firm dedicated to transforming organizations through relationship enhancement and skill development, today announced its pioneering approach to improving nurse recruitment and retention in hospitals nationwide.

Hansten Healthcare’s Relationship and Results Oriented Healthcare™ (RROHC™) is changing the way healthcare providers evaluate, educate, and implement best practices. As the healthcare workforce continues to encounter new challenges, the RROHC (pronounced “rock”) relationship-centered and results-oriented philosophy and delivery of healthcare is vital to creating ongoing positive health outcomes regardless of budget constraints.

Ruth Hansten’s groundbreaking new book, Relationship and Results Oriented Healthcare Planning and Implementation Manual, is the foundation for a three-level certification program for professional practice. The RROHC education strategy improves clinical outcomes by combining real-world applications with time-tested techniques. The RROHC program improves patient, staff, and physician satisfaction, provides better clinical outcomes across a spectrum of care categories, and dramatically increases nurse recruitment and retention.

“Budget efficiencies in these volatile times require laser-like focus on best practices and efficient implementation of human capital,” said Ruth Hansten, president of Hansten Healthcare. “Retention of engaged and enthusiastic employees has been achieved by providing a purpose-driven bundle of best practices focusing on the patient and family outcomes.”

The RROHC program couldn’t have come at a better time. With healthcare institutions in the middle of a financial crisis, more and more hospitals are looking for ways to improve the bottom line. Unfortunately, many hospitals believe that downsizing staff is their best strategy to cut costs in this difficult economic climate. In reality, the opposite is true. Scarce staffing leads to less productivity and, eventually, burnout.

Furthermore, the loss of the best nurses is not only costly from a care perspective. The financial losses can be devastating as well. According to the Bureau of Labor Statistics, the annual healthcare staff turnover rate is 20%. That is a staggering statistic in an industry that continues to face nurse shortages and is looking for strategies to optimize the workforce and the budget.

So how do hospitals combat this nurse turnover? How do they make nurse recruitment and retention a solution to hospital challenges rather than an area of constant concern? They need to focus on human capital optimization, and they need to implement the RROHC program immediately. RROHC processes directly address hospitals’ significant economic challenges and shortage of nurses by transforming the culture, refining expert practice skills, and improving nurse recruitment and retention.

The RROHC Certification Program:

  • Transforms patient outcomes
  • Shows evidence that nurse recruitment and retention are at the core of a hospital’s bottom line
  • Helps employees restore their sense of purpose
  • Improves staff engagement, creates efficient systems, and builds team cohesiveness
  • Demonstrates that a hospital’s financial health is related to the quality of its care

Hansten adds that “the cost for the RROHC program is often less than the recruitment fees for one or two RNs.” That’s a powerful ROI for hospitals needing to improve financial viability in these difficult economic times. Cost savings truly can be achieved without cutting staff. In fact, the benefits of the RROHC program are being seen in hospitals across the U.S. as they strive to improve nurse recruitment and retention, patient satisfaction, and the bottom line.

To learn more about Hansten Healthcare’s Relationship and Results Oriented Healthcare Certification Program, send an email to,, or call 206.999.1640.

Specialist Certification Program
Starts January 26, 2009
This 16-week, instructor-guided self-study has resulted in improvements in professional practice by 34%. Implementation of this program will improve your Press Ganey and Gallup scores. Download the brochure at

Facilitator Certification Program
February 2-4, 2009
This 3-day intensive program introduces facilitation techniques and training concepts required to launch the RROHC system in your own organization. This event is being hosted at Cedarbrook Leadership Center in Tukwila, WA. Download the brochure at

Ruth Hansten PhD, FACHE, MBA, RN, principal of Hansten Healthcare Consulting, is an accomplished national consultant, speaker, and seminar leader with extensive experience in staff, middle management, education, and executive positions in hospitals and other healthcare settings. Dr. Hansten graduated from the BSN program at the University of Northern Colorado and completed her MBA in healthcare administration in Seattle. Ruth serves as adjunct faculty at the University of Washington and Seattle University. She received her PhD in 2001, with doctoral studies focusing on critical thinking and clinical judgment in nursing. With 30 years of healthcare experience, Dr. Hansten has served as a trainer or consultant for 160 hospitals, has written six books, and is board certified in healthcare administration and nursing administration. She is also a Fellow of the American College of Healthcare Executives, and serves as a hospital trustee.

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Media Contact:
Marcie Thomas
Phone: 573.435.0080


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